My name is Lilja. I’m an educated actress, graduating from The Russian Academy of Theatre Arts, GITIS, in 2009. I’ve worked as a journalist for almost 20 years in Iceland, in print, television and radio. I’m eager to learn, very ambitious, I have a great attention to detail and I get a long with almost anyone. I love people, new experiences, great challenges and a creative atmosphere.


2018-2020 / Iceland


Journalist / Editor-in-chief

I started out as a journalist at DV in 2018, leading development on a new food themed sub brand. Following that I was head of popular culture and then appointed editor-in-chief of one of Iceland’s most read online media and newspaper outlet.

2018 / Iceland


Journalist / Project Manager

Lead online development on as well as working as a journalist there.

2020 / Iceland


Owner / Copy Writer

Started the online marketing agency Pipp with my wonderful husband.

2015 / Iceland

Channel 2

Owner / Copy Writer

Worked for a TV show called Ísland í dag at Stöð 2. This show was aired during prime time. The ratings were great and many of my pieces went viral.

2013-2015 / Iceland


Editor of popular culture

I ran the department of popular culture at Fréttablaðið (, Iceland’s biggest and most wide spread newspaper. During this time I was on the short list once for an Icelandic journalist award.

2012-2013 / Iceland


Head of PR

I ran the PR department there for a year which lead to a huge improvement in brand recognition. At Sagafilm I also worked as a consultant for new TV shows, took part in numerous brainstorming sessions and castings.

2006-2012 / Iceland

Séð og Heyrt

Journalist / Editor-in-chief

I started working at Séð og Heyrt, an Icelandic magazine, in 2005 part time and by the year 2010 I was made editor-in-chief.

2003-2005 / Iceland



The start of my journalist career came in 2003 when I started working at Fréttablaðið as a journalist.

Other projects

Translations for Tulipop TV series – 2019-2020
Wrote and published the baking book Minn sykursæti lífsstíll – 2019
Female lead in the New Year’s ad for Orkusalan – 2018
Assistant to the producer for a Ricky Gervais special for Netflix – 2017
PR for Uniconta – 2017
Baked for 24 hours for charity – 2016
Journalist for Gay Iceland (only English writing) – 2015-2017
Editor of Must See in Iceland’s blog section – 2016-2019
Own the baking blog – Opened in 2015
Femal lead in the TV show Makalaus – 2011